Why Basic Vehicle Design is Best

In terms of vehicle livery, it is too easy for business owners to want every detail about their company plastering on the side or back of their van or car. Nevertheless, the best vehicle graphics live by a simple rule: less is more. If you want to know why, this is the reason simplicity always wins:

Split-Second Impact

When your vehicle livery is either flashing by pedestrians or stopped at a set of traffic lights, it  only takes an incredibly short amount of time to be judged. Many try to create images that tell a story, but motorists don’t have the time or inclination to read long paragraphs of text nor do passers-by want designs with such detailed engineering. This is important because a clean, understated design with large text and few elements can be read instantaneously – the main point jumps out to your viewer. Your vehicle is a moving billboard, and the more basic your message, the easier it sticks in one’s mind.

Readability at Distance

You get more complicated designs with close-up details but they’ll become a mess from 20 metres away. A few basic images using high-contrast colours, simple fonts and lots of white space that can be easily read by a passerby. They should not be written in ciphers, it must appear clear and allow your company name to look legible.

Professional Credibility

Even if they have years of experience behind them, poor vehicle graphics are a sign that your business is either amateur or attempting to scrabble together funds from every source. Clean, well-executed livery shows confidence and quality in the details. Basic designs tell you are confident with your brand and don’t need to yell. This subtlety tends to resonate more with high-end customers who value nuance over being sold on features.

Cost-Effective Solution

Simple designs are generally less expensive to print and install than complex full wraps with intricate graphics. Partial wraps or vinyl cut lettering can make a big branding statement for much less in cost. This in turn democratises professional vehicle livery for small businesses and startups where the business is working with tight marketing budgets. For livery and Chapter 8 Chevrons, contact //www.vehiclechevrons.com/

Timeless Appeal

While a modern, flashy scheme can easily become out-of-date over time, it takes effort to make simple, restrained livery look anything other than beautiful. An uncomplicated design signifies not needing to refresh your graphics as often, saving expenses and creating uniform branding  that stretches over years instead of months.

Focus on What Matters

Actually, the most effective vehicle livery uses just three rather standard ingredients: your name (who you are), what you do and how to get hold of those services. Everything else is secondary. Usually all it takes to transform your vehicle into a powerful marketing tool is just using those bold logos, having the business name spelled out looking nice and clear on each side of the truck or trailer and perhaps even including an easy tagline.