Target market is the group of customers you want to reach with your products or services. Each group can then be broken down into smaller segments. Segments can be grouped based on age, location and income. After you have defined your target market, it will be easier to decide where and how you should market your business.

Why do you need a target audience?

To ensure your business is successful, you must know your customers. Knowing who your customers are will allow you to focus on customers that are willing to buy your product or services. It is much cheaper and more efficient to use this method of reaching your customers and generating business. If you try to reach too many people or discover too late that your product or service isn’t popular, then you’ll waste resources. For help from a Brand Strategy Agency, visit Really Helpful Marketing

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Understanding your market will help you to promote your products or services more effectively. You will be able to find out:

  • Where are they?
  • What media channels do they use?
  • What their purchasing habits are
  • How to customise your marketing to encourage them to purchase your product or service.
  1. Market research is important

You’ll need some research to define your target market. You can make better marketing choices by gathering statistics and market research data.

  1. Segment your market

Determine if the market you are targeting is accessible and large enough. Segment the market by groups of buyers who have similar buying habits and preferences. The athletic shoe industry, for example, is segmented into groups by gender and then activity or sport.

You can then define the ideal customer for each market segment.

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  1. What is your target customer?

Ask yourself these questions to define your target customer:

  • Do you target male or female customers?
  • How old are they?
  • Where do they live?
  • What is their marital status?
  • Are they parents? What is the age of their children?
  • What is the education level?
  • What is their occupation?
  • What is the average income of these people?

Interests and purchasing habits of customers

  • What drives a customer into making a purchase?
  • What are the common interests of your customers?
  • Who is responsible for buying?
  • How often do people buy a particular product?
  • Do they prefer to shop online or do they prefer to see the product in person before purchasing?
  • How long do they take to make a purchase decision?

Your marketing efforts should then be targeted to show how your product or service fits into their lifestyle, and how it best meets their needs.

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